Motorcycle Shopper
Advertising Guidelines

Print Advertising
  • GENERAL AD POLICY: All advertising is subject to Publisher's approval. Publication of ad constitutes acceptance. We reserve the right to refuse any ad, classified or display, for any reason, such as lack of space, suitability or without cause. We will not publish advertising concerning politics, religion, libelous, sexually-oriented or offensive material. In consideration of publication of an ad, the advertiser and/or his/her agent shall indemnify, defend and save Motorcycle Shoppermagazine and/or Payne Corporation harmless from and against any loss or expense, including attorney's fees, arising out of that publication. This includes without limitation any loss or expenditure resulting from a lawsuit or any claim based on the content of the subject matter of the ad in particular.
  • COPYRIGHT: All classified ads accepted for publication become property of Motorcycle Shopper magazine. All display ads created by our art dept. and accepted for publication become property of Motorcycle Shopper magazine and not that of the advertiser.
  • CAMERA-READY ADS: Camera-ready means an ad is ready for photographic reproduction (a negative must be made for printing), and no changes or additions are necessary. Ads must be supplied as completed mechanicals or stats. Minimum resolution accepted is 300 dpi. Photos must be already sized, positioned and pasted as 85-line screens.
  • FILM: Full-page black & white negatives must be accompanied by blue-line. 4-color film for full-page ads must be accompanied by color-key. All film must be 85-line, right-reading, emulsion down.
  • PAYMENT: Payment must submitted along with ad materials. This helps us keep costs down. Cancelled check is your receipt. No refunds after ads are received. All prices are net.

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